Do You Mean You’re Afraid?
How many of us say “I can’t” when we mean “I’m
afraid to?”
A friend of mine called me the other day. She knows I survived
a heart attack. She asked “what are the symptoms of a heart
attack?”
I ran down the list of symptoms that I know.
She said “I’m having three or four of those! And
I’ve been feeling this way for three days!!”
I said “Hang up the phone, pick up your car keys, and go
to the emergency room now!”
Can you guess what she said to me? C’mon – you know…
“I can’t!”
“ARGH!” I shouted. “What do you mean you can’t?”
I admit it – I was getting angry with her.
“I’m afraid.”
Ah! Now we’re getting to the real issue. It’s not
about “I can’t” – it’s about “I’m
afraid to.”
STOP HERE
Let’s do a little honest self-examination, okay?
How many times have you said “I can’t”
when you meant “I’m afraid to?” Recently? Can
you dig into those times and figure out what you’re really
afraid of?
Have you spent some time thinking this through? It’ll get
more important as we move on.
Remember – you’ll
need to be honest with yourself – what you can do versus
what you’re willing to do versus what you’re brave
enough to do.
Afraid of what?
This is a tough one.
Some of us are afraid of failing, but that’s usually not
the real problem.
Some of us are afraid of succeeding, but that’s usually
not the real problem either.
Some of us are afraid of what we’ll learn (like my friend).
Let’s start with fear of failure. Why should we be afraid
of failure?
What have you accomplished in your life that wasn’t built
on the cycle of try – fail – try again? You didn’t
learn to walk without failing. You didn’t learn to talk
without failing. You didn’t learn arithmetic without failing.
You didn’t learn your job skills or your parenting skills
or your driving skills or almost anything else without failing
repeated along the way.
Did you?
If you did, please teach the rest of us your secret.
But for most of us, success is the end result of successive
failures.
Success is the product of learning from our failures –
that is, learning what doesn’t work is the best way
to learn what does work!
Got it?
Good!
So if you expected to close every sale, sign up every prospective
distributor, and leap to Millionaire Team in your first month,
maybe you should rethink that.
Failure is not just acceptable
but necessary if you are to have the kinds of success we all
want!
So What Can You Expect?
Let’s get realistic.
You have been told that you’d be making thousands of Dollars,
Pounds, Deutsche Marks, Pesos, Francs, Euros, or whatever currency
you love to count.
And, of course, that you’d be making all of that lovely
money in the first month or two, right?
But you’re building a business my friend! And
there’s nothing instant about a business.
You can’t just add water to your IBP and have a bucket
full of money. Sad, but true.
First, you learn about the products.
Then you develop your marketing materials (your story).
Then you learn the skills you need to sell and recruit.
(Ohmygoodness – did that sound like “sales”?
I can’t do sales! They told me this wasn’t about selling!)
I don’t care whether you prefer to believe that you’re
“sharing” with or “offering lifestyle improvement”
to or “delivering benefit” to your customers and downline.
You are free to call it whatever you like.
But what you are doing is creating a company of your own –
a home-based business. And it behooves
you to learn the basics of owning and running your own business.
Since you’re reading this book, I’m going to assume
that you’ve already gotten into the business, and it’s
time and more than time to get serious about owning a business.
Did you know you were opening
a business? Have you thought through what that means? Remember
that you are in a business now
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